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Building momentum for iconic brand

Spirit has been reappointed as the PR consultancy for Haynes Manuals, and will work to publicise new titles and raise the profile of the publishing company across the national, motoring and consumer press.

Over the past six months our focus has been on continuing to build relationships with mainstream national press and so far this year we have generated nearly 300 pieces of coverage including 40 national hits, reaching a total of almost 40 million people.

We recently secured an interview for chairman J Haynes on a BBC Radio 4 Woman’s Hour panel discussion  on how men offer advice to one another and we also secured a slot on BBC Radio 2’s Chris Evans show with founding chairman John Haynes who spoke about his love of classic cars.

One of our most successful titles has been the Heathrow Airport Operations Manual, where we harnessed a range of statistics and photos to secure coverage on Mail Online, The Independent, i, The Sunday Times and the Daily Express.

We hit the headlines with the DIY Wedding Manual at the start of the year, by using fantastic hints and tips in the book to generate coverage on Mail Online and in Hello! Magazine, Wedding Magazine and the Daily Express.

We also developed three films to promote the manual which explained how to make a wedding veil, a centrepiece candle and a wedding invitation to showcase Haynes’ expertise and harness an online audience. Those videos can be viewed here.

Haynes Manuals feature a host of visual content, so we have been focusing on targeting national online sites which have more space to showcase that material and reach an international audience. We have developed excellent relationships with the Telegraph Men’s page, Mail Online, Yahoo! and Mirror.co.uk to help deliver regular coverage.

We are delighted to be entering our fourth year working with Haynes Manuals, and are looking forward to working on some exciting upcoming titles.

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