Bristol International Balloon Fiesta has hit the jackpot at this year’s South West Tourism Excellence Awards, being awarded Gold in the Tourism Event of the Year category.
The award, which celebrates the most outstanding tourism Event in the South West, comes after 33 successful years of the Bristol based festival, held in the rolling hills of Ashton Court.
The Fiesta is the largest event in the South West and one of the top five outdoor events in the UK, generating £13 million to the local economy.
45% of the half million people who visit come because of the media coverage so over the past two years it has been our job to attract press to the event which have included The One Show, BBC Breakfast, The Guardian, Times, Independent, Telegraph, Daily Mail, I and Sunday Mirror, to name a few.
Chris Hathaway, chairman of the Bristol International Balloon Fiesta said:
“The Fiesta has become synonymous with Bristol and the South West and it’s with great pride that we accept this award, having worked hard to deliver a world class ballooning event that promotes Bristol regionally, nationally and beyond.”
The Balloon Fiesta takes place over four days and this year will be staged on 9-12th August.