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Big life decisions more likely as a result of Covid pandemic

More than two thirds (68%) of people in the South West say the Covid pandemic has made them more likely to make big decisions in their lives in order to take back control, according to new research commissioned and developed by Spirit on behalf of leading housebuilders Barratt and David Wilson Homes.

The Spirit team developed themes and questions exploring people’s reaction to the coronavirus pandemic and the limits and challenges it put on lives in terms of planning and decision-making.

The study found that almost half of people in the region actually accelerated big life decisions in 2020 such as moving house, getting married or divorced, starting a family or having more children, or starting a business.

The results achieved widespread media coverage across the region, and informed fresh and engaging marketing content from the award-winning housebuilder.

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