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Bristol takes to the European stage

We’re in very high spirits here following the news last week that Bristol has won the coveted title of European Green Capital in 2015.

Our team joined campaigners in Bristol on Friday to await the news from the Jury in Nantes, which was picked up via Twitter feed.

We are proud to have played our small part in helping the city to this achievement, which was the third time Bristol has tried for the award.

The news means Bristol has a platform to accelerate its low carbon plans and to promote the City on an international stage.

Spirit has been busy working with the team behind the successful bid since January, advising on and rolling out the communications strategy. We also helped shape Bristol’s presentation in Brussels, ensuring the team told a compelling story of Bristol’s achievements and vision for the future to win over the European jury on the night.

A key part of our role was to manage the media relations programme to capture media attention, anticipate and manage potential issues and drive positive coverage.

In total, more than 200 items of coverage were generated, which according to the European Green Capital Secretariat is an unprecedented level of publicity.

Interviews, features and articles appeared on the front page of the Bristol Post – which had a special green souvenir masthead – ITV West, BBC Radio Bristol, PA News, Yahoo! News and MSN, as well as numerous regional newspapers and magazines. BBC Points West even managed to announce the winner live on air!

Bristol’s Mayor George Ferguson, who led the campaign, will now be turning his attention to staging an inspiring programme of events in 2015, centred on the idea of Bristol as a ‘Laboratory for Change.’ He’ll be offering Bristol as test-bed for environmental ideas that will hopefully become a model for cities around the world.

He’s asked Bristol for a green idea a day so we’re getting our thinking caps on…

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