We are proud to work with the Bristol and Cardiff studios of long-standing client BDP, a global architecture practice that has played an important role in designing many of the temporary hospitals created in response to the coronavirus pandemic this year.
Not only were we keen to demonstrate their innovative and swift response to key decision makers in the healthcare sector, but also their in-depth insight into the way the pandemic will shape healthcare design of the future.
Drawing on their expertise and experience in this field, we have spearheaded a regional and sector-specific thought leadership campaign that has seen BDP interviewed on the likes of BBC Radio Five Live, BBC Radio Wales, BBC Radio Bristol & BBC Radio Somerset, as well as opinion piece and feature opportunities in the likes of Heath Estate Journal, Building Better Healthcare and Hospital Times – all supported by highly engaging social media content.
Well done to everyone involved in project Nightingale – what a fantastic achievement!
The Spirit team enjoyed an unforgettable bank holiday weekend handling the media at Luke Jerram’s Park & Slide, a 90-metre waterslide down Bristol’s famous Park Street.
Along with many in the city, we had been following the build-up to the project with considerable interest, so when a twitter conversation a couple of weeks ago turned into a request for help, we really couldn’t turn it down.
The project captured the imaginations of people far and wide – with nearly 100,000 applying to have a ride – and helped underline Bristol’s reputation for creativity and fun.
We’ve worked with Luke on a couple of his previous projects – Sky Orchestra, first trialled at Bristol Balloon Fiesta and later used to launch the one-year countdown to the London Olympics; and the launch of the world’s largest solar chandelier at Bristol & Bath Science Park, so we knew this latest idea had the potential to be big.
Although there had already been considerable press interest in attending – including The One Show and Discovery Channel – we decided to target our contacts at national newspapers, picture agencies and national BBC, to ensure the project gained the media exposure it deserved.
Over 80 press signed up to attend on the day, including regional, national and international media and bloggers, with ten lucky journalists joining the 360 members of the public who got a go on the slide.
Sunday arrived and it was all hands on deck, walking hay bales up and down the hill and laying out the tarpaulin to help build the slide.
The event created a carnival atmosphere, with thousands of people thronging up Park Street and many sporting fancy dress for their trip down the slide, once again proving what a brilliant place Bristol is to live and work.
The press coverage wasn’t bad either…the story ran on BBC Breakfast and the One O’Clock news, as well as featuring on regular bulletins on the BBC News Channel, BBC Points West and ITV West. The One Show were also filming throughout the day for a programme that will be screened this Friday 9th May.
The story made the front page of The Times on Monday, as well being featured in the Telegraph, Independent, i, Sun, Daily Express, and the front pages of the Bristol Post and Western Daily Press. Extensive online coverage included becoming most viewed story on the BBC national homepage and eight UK national websites including The Guardian and Mail Online. International coverage included the Discovery Channel Canada, Washington Post, Buzzfeed, NBC News, Irish Independent, MSN NZ and news.com.au.
Since Luke has given so much time and energy to the event for free, we decided to follow his lead and donate our time to work on Park & Slide through our Community Spirit initiative, which supports local projects that contribute to the life and energy of Bristol.
And of course, Luke returned the favour by giving us a chance to try out the slide which put very big smiles on all our faces for the rest of the day!
Spirit hauled in national newspaper, broadcast and online coverage for the new series of ‘extreme angling’ programme River Monsters on ITV1, produced by Bristol-based Icon Films.
Hooking into the dramatic story of the first episode about the ‘Ball Cutter,’ a flesh-eating fish that uses its human-like teeth to sever and devour certain male body parts, we reeled in coverage in The Sun, The Daily Telegraph, The Mirror, Daily Mail, and MailOnline, amongst others. This image was featured as ‘picture of the day’ on Telegraph.co.uk and also ran on Huffington Post and metro.co.uk.
Presenter Jeremy Wade has appeared on Daybreak (ITV1), Live with Gabby (Channel 5) and ITV West Country Tonight. More than 100 items of coverage have been identified so far, giving a 70-fold Return on Investment.
We’re now working on a Twitter campaign to engage with and build audiences through the series.
River Monsters is on Tuesday nights on ITV1 at 7.30pm until 21st February.
Over the past few months, we’ve been working with long-standing client The Grand Appeal to launch and promote their latest appeal, Cots for Tots, to help expand services for premature and newborn babies.
We’ve teamed up with the Bristol Evening Post, and have worked closely with them to provide regular stories and heart-rending case studies which have helped raise a fantastic £200,000 since last September.
We’ve been working with Alec French Architects to review their communications and marketing and help roll out a new strategy.
To get an insight into this Bristol-based practice, we’ve interviewed a range of clients and other property professionals and will be using this knowledge to help spread the word about their latest projects – from the new Aardman headquarters to Bristol’s greenest office building.
Please spare a minute to help local charity Penny Brohn Cancer Care win funding towards a website upgrade to help people living with cancer.
The charity, based on the outskirts of Bristol in Pill, has been shortlisted to win a TalkTalk Digital Heroes regional award for the South West of England. The charity is asking people to support by voting for them online by Friday 12 November.
By winning this award, the charity will receive the funds required to upgrade the website so that it will provide people with the information and tools to live well with, and beyond cancer. It is intended to become the online destination for accredited information on wellbeing, complementary therapies and lifestyle advice for people with cancer and those close to them.
The charity needs around 6,000 votes to win the £5,000 prize. The individuals with the most votes from each of the twelve regions will be honoured at a ceremony at the House of Lords on 6th December. The charity with the most votes overall will receive a grand prize of £10,000.
This year, the Spirit team was invited to promote the Bristol International Balloon Fiesta, Europe’s largest annual hot air balloon festival.
As well as promoting the event across the UK through national media relations and social media, we also supported the Fiesta’s drive for commercial sponsors.
The campaign delivered big results, with 285 clippings, including 30 separate broadcasts on international, national and local TV, including BBC Breakfast, Sky News, GMTV and BBC Newsround. It made the front page of the national BBC international website and was covered in seven national newspapers. More sponsors were secured in 2010 despite the tough economic climate.
“The success of this year’s Fiesta is in no small measure due to the work of Spirit PR, whose excellent ideas, enthusiasm, commitment and media contacts ensured much better coverage than in the past,” explained Fiesta chairman Muir Moffat.