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Changing the face of Bath Road Studios

The Spirit team has been working with London-based Cube Real Estate for the last 18 months to help change the perception of a building still widely known as the former ITV studios, four years after becoming Bath Road Studios (BRS).

To create a sense of community, Spirit has introduced a series of informal networking evenings at The Set, an innovative workspace at BRS, and has created a stronger digital presence.

Recognising that Bristol has a huge number of creative bods south of the river but a lack of local industry networking events, we introduced a series of Set.Socials to provide freelancers, start-ups and SMEs with a platform to collaborate with other like-minded individuals.

The events have been steadily gaining momentum over the last six months, encouraging sharing of skills and ideas but also helping showcase the building to prospective tenants – there are already potential deals in the pipeline from the last three socials alone.

To reach out to the wider creative community in Bristol, Spirit forged a relationship with Bristol Media, with The Set now featuring prominently on the homepage of its new-look website.

Spirit has also been working with Bristol-based design agency, Utopia, to create a brand new website to turn it from a simple online property brochure into something more public-facing, informative and fully integrated. The site was turned around in just three weeks and launched at the most recent Set.Social. You can see it here.

To fully align the digital platforms, we also recommended that the Twitter profiles for Bath Road Studios and The Set were merged, and as a result we have been asked to manage the @bathroadstudios account. We’ve already seen an increase in followers and have been able to engage with people more effectively than before, so watch this space…

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