We’ve taken over the PR driving seat at Haynes Publishing and accelerated the brand into the mainstream consumer and national press, including creating a real buzz about the Bee Manual!
In the past year we have taken a fresh approach, introducing new communications tools and building relationships with key target media.
This approach has really paid dividends, achieving a 40 times return on investment, including regular coverage in the national broadsheets and tabloids. This shift in emphasis has helped Haynes books reach new audiences and created unprecedented levels of coverage for the company.
We have generated nearly 50 articles in national newspapers, various national radio and TV features and well over 1,000 pieces of coverage overall over the past year. Highlights include reaching 18.5 million people through the PR campaign for Tiff Needell’s autobiography, securing The Bee Manual a place in The Sun, and featuring the Wallace and Gromit Cracking Contraptions Manual on Mail Online, which reaches 75 million users a month.
We’re now turning our attention to launching social media platforms for Haynes to engage with enthusiasts worldwide.