Long-standing client the Grand Appeal, the Bristol Children’s Hospital Charity, asked Spirit PR to generate interest in an online art auction, featuring work from internationally renowned animations artists including Pete Docter (Up), Richard Williams (Who Framed Roger Rabbit) and of course Bristol’s own Nick Park.
We used the stunning artwork, much of it created especially for the auction, to harness an exclusive, full page article in the Sunday Times Culture magazine, supported by an interview with Nick Park, plus online image galleries on the homepages of both the Guardian and Telegraph online.
Through agreed web links, readers were encouraged to go to the Grand Appeal website to view the full list of lots and in turn the eBay auction site to start bidding.
Extensive coverage was also secured in the regional media including television, radio, Bristol entertainment magazine Venue and several pieces in the Bristol Evening Post.
Nick’s specially created sketch of Wallace with Feathers McGraw sold for £5,100 at auction, while other original drawings including those of Pete Docter, Richard Williams and Simon Tofield (Simon’s Cat) went for more than £1,500 each.
A total of £20,000 was raised, with all proceeds used to support the Bristol Royal Hospital for Children’s Cardiac Unit, including a new state of the art echocardiogram scanner that detects and monitors early heart defects in children.