The red carpet was rolled out for the Bristol Charity Premiere of the new Aardman film, The Pirates! In an Adventure with Scientists.
Spirit’s long-standing client, Wallace and Gromit’s Grand Appeal, the Bristol Children’s Hospital charity, was chosen as the main beneficiary for the exclusive evening organised by Aardman and Sony Pictures Entertainment.
We were asked to promote the event in advance to generate money for the charity through ticket sales, as well as attracting strong local media interest.
With help from coverage in The Post, Jack and The Breeze FM, the tickets sold out in a few days.
The evening kicked off with a press call with the Pirate Captain himself, Hugh Grant and the film’s director Peter Lord as they welcomed patients from the Bristol Children’s Hospital to the special event.
Over 20 journalists attended on the night and were amongst the first to see the 3-D animated adventure before it went on general release in cinemas nationwide.
The media campaign resulted in coverage for the Appeal and the film on BBC Points West, Jack FM, The Breeze, BBC Radio Bristol, Heart FM and the front page of The Post.