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It’s in our nature: Spirit gears up for festival fun

It’s the UK’s biggest free celebration of the natural world, which attracts thousands of people each year.

The Festival of Nature is returning to the Bristol and Bath region in June and Spirit has been appointed to handle its communications for the fifth year running.

This follows a successful campaign in 2016 which focused on promoting new arts activities and publicising the festival in additional locations, namely Bath and Keynsham.

We used the new artistic elements, including a poetry trail and performances of a specially created sea shanty song, to secure coverage in key broadcast outlets, including live performances on BBC Radio Bristol and extended pieces on BBC Points West.

Alongside extensive news coverage of the festival in the run-up to the festival, we also focused efforts on securing more expansive feature style press coverage and interviews with the festival director. This resulted in varied and interesting content across a range of news and lifestyle titles which really helped bring the festival to life.

For 2017, we will be focusing again on promoting the festival  across the wider region and the journey it will take along the River Avon, uncovering secret wildlife spots along the way.

To find out more about the festival, go to www.festivalofnature.org.uk

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