Spirit began working with the Bristol City Centre Business Improvement District (BID) this year to promote its success in ensuring the city centre is a safe, attractive and welcoming place for all who work, live, study and spend time there.
In less than six months, PR activity has reached more than 320,000 readers and viewers through a range of broadcast, online and print media coverage on everything from street planters growing free fruit and vegetables to the UK’s first contactless donation system to support homelessness prevention.
Combined with our work to increase engagement on LinkedIn, the leadership team has noticed a significant increase in recognition and understanding of the BID and a growing number of businesses and organisations proactively contacting them to discuss ideas and initiatives.