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Making the most out of LinkedIn

It was great fun joining a regular Lunch & Learn session held by one of our property clients for their team this week.

Time is precious and everyone’s busy doing their day job, so finding time for social media can be really tricky. That’s why it’s important to prioritise. If it’s a targeted business audience of senior decision makers you want to reach, LinkedIn would be our recommendation. There are lots of ways you can make it work for you from carefully curating your connections so you are talking to the right people, to sharing meaningful content, to stimulating debate on the issues that matter to your audience.

Research shows 4 out of 5 people on LinkedIn drive business decisions, and that it’s the most effective social media platform for business-to-business lead generation. It’s also a useful addition to your owned-media, for example your website, as it’s another way of communicating chosen messages that may not fly with the press, in a controlled way, to an audience that matters to you. Our client has secured business wins off the back of sharing content on LinkedIn – so the proof is in the pudding!  

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