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Bringing nature into focus

Last spring, Wildscreen was awarded development funding from the Heritage Lottery Fund to refine their plans for a new online conservation project, Bringing Nature into Focus.

This exciting project aims to reconnect people to their natural heritage by creating an interactive conservation community where they can learn about the threats to UK nature and find out about opportunities to get involved and help protect wildlife.

Earlier this year, when Wildscreen wanted to apply for a full grant to implement the project, they turned to Spirit to develop a marketing and communications strategy to include in their bid, demonstrating how the project team would engage target audiences to make the project a success.

To ensure the strategy built on Wildscreen’s existing resources and to enable the project team to have input into its direction, we held one-to-one meetings and workshops to develop the approach and tease out creative ideas.

This was combined with additional research to develop a strategy and detailed three-year communications programme, combining social media, media relations, events, direct marketing and stakeholder engagement.

The strategy has now been submitted with the bid so we’ve got our fingers crossed that we’ll be sharing the good news later this year that Wildscreen has been successful in securing the funding for this great project.

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