Spirit Managing Director Caroline Harris was recently invited to comment on a PR campaign in leading industry magazine PR Week.
The Specsavers Opticians campaign, run by Beattie Communications, launched a range of new glasses by fashion consultant and TV presenter Gok Wan at the High Street chain. Their strategy included hosting a glitzy launch party featuring a number of celebs and journalists, and securing multiple interviews on local BBC radio stations through GNS.
Caroline felt that they had run the campaign very effectively on a limited budget, and offered a range of recommendations which could have enhanced the launch.
Her advice included offering free designer frames to selected celebrities to encourage ‘celebrity spots’ and create more buzz, and developing an online tool or app which would allow a limited number of the frames to be ‘tried on’.
The article firmly establishes Caroline Harris as the fashion queen of the Bristol PR scene… or maybe not!