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A natural project for Spirit

The Bristol Festival of Nature celebrated its 10th anniversary this year and brought in Spirit PR to help mark the occasion and promote the event.

Initially asked to deliver a couple of press releases, we felt the event deserved more and worked in close partnership with the internal festival team, to advise on and deliver a wider campaign.

With over 25 major exhibitors across three days, the UK’s largest free nature festival included a host of activities for all the family, and Spirit were able to promote it extensively across regional media to ensure excellent attendance.

To celebrate the anniversary, the Festival of Nature organised Bristol99, a new project that celebrated wildlife in Bristol through a variety of public events in the six weeks building up to the festival.

We used our strong contacts at regional magazines to publicise the project, securing features in Clifton Life and Bristol Magazine about the top nature spots in the city.

We were also able to secure another feature in Clifton Life and in the Bristol Post ahead of the festival itself, looking back on the last 10 years of the festival and forward to the 2013 event.

The Festival was closely linked to Bristol’s bid to become Bristol Green Capital, so Spirit helped bring the two together on the evening of the announcement, where the Festival of Nature launch party became a Green Capital celebration party, with coverage from BBC Points West and ITV West, as well as front page coverage in the Bristol Post.

Both Bristol99 and the Festival of Nature were very well attended, and despite the miserable early summer weather the events were a real success.

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