Have you heard about Bristol’s newest harbourside quarter Wapping Wharf?
If you live in Bristol then the chances are you have, as last year, this emerging corner of the city firmly made a name for itself as a new community-focused neighbourhood and independent retail hub brimming with plenty of foodie goodness. And it’s been – and continues to be – a real privilege to be involved in telling the story of this new part of town.
In the world of new build developments, Wapping Wharf has a unique story to tell thanks to its backing of Bristol’s vibrant independent retail scene, but it is also a home to hundreds of residents, provides a new route through from south Bristol to the city centre and is a new destination for Bristolians and visitors from further afield.
We have used a multitude of different channels to drip-feed different angles, stories and features into the press. This has involved a careful approach to pitching in the right angles to the right media at the right time – and we’ve leveraged our excellent relationships with journalists across the city, region, consumer and trade sectors and beyond to do so.
We’ve also aligned our media relations and social media so they amplify and complement each other and to encourage engagement with news about Wapping Wharf and share people’s experiences of the new quarter.
Our work has also gone beyond media relations & social media to our management of the creation of a brand new website and all the associated copywriting – and we’ve worked closely with the developer to nurture relationships with key stakeholders in the city.
The buzz we’ve been creating around Wapping Wharf has helped to attract lots of media interest in the quarter.
Here’s a snapshot:
- BBC National News 24, BBC Points West, BBC Online and BBC World Service + Facebook Live ran coverage when CARGO 1 containers arrived on site. BBC said Wapping Wharf was bucking the trend by backing independents.
- Wapping Wharf’s Twitter feed, which launched in 2016, was named by Best of Bristol as one of the top Twitter feeds in Bristol you need to follow.
- Widespread local & regional coverage has run in all the key outlets – Bristol 24/7 said ‘this brand new corner of town is going to be the place to be this summer’ & Bristol Post said ‘Wapping Wharf is sure to be the foodie place this summer’
- Bristol Life said there’s ‘a real ‘we’re in it together’ spirit at work at CARGO’, making it feel like a microcosm of the Bristol food scene as a whole’, whilst one blogger group visit resulted in 10 articles and 650K tweet impressions linked to this one event.
- Trade & consumer features have run in Estates Gazette, South West Food Magazine & Property Week to name a few.
- Wapping Wharf & CARGO were highlighted in FT Weekend and the Sunday Times.