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Red Arrows off to a flying start

Somerset-based Haynes Publishing has just released its most successful book to date, with Red Arrows in Camera landing itself a place at number 96 on the Amazon ‘Bestsellers’ list.

The good news came just one week after the book was published, following a PR campaign by Spirit which led to an unprecedented level of national press.

Highlights include the BBC News homepage, which attracts 40 million unique users each week, a double page spread in the Mail on Sunday Live magazine and a picture-led feature on MailOnline.

Having been tasked with raising Haynes’ profile in the national and mainstream consumer press, Spirit worked closely with other key media to secure further coverage in The Daily Telegraph, Metro, The Daily Star and The Sun.

We also set up a radio interview with BBC Radio Lincolnshire and a live TV interview with BBC Look North, where the author had the chance to pick out his three favourite images from the book…quite a task with more than 250 to choose from!

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