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Repeat business for Sprit after golf club campaign

It was heartening to hear that a successful outcome had been reached after two years of negotiations between Exeter Golf and Country Club and housebuilder Persimmon over a new housing development being built next to the golf course.

Not only was it pleasing to hear this news following our efforts in advising the club on the issue and raising awareness of its plight in 2013, but it was great to be informed that our services were required once again – and this time to disseminate the positive news that a deal had been struck!

Exeter Golf and Country Club had secured funding from Charles Church, part of the Persimmon Group, towards the redesign of its golf course. The deal came after long-running negotiations between the club and housebuilder over how to ensure the safety of residents of Great Woodcote Park. The redesign of the golf course will overcome the problem by repositioning three holes of the 18-hole course.

Our work in informing club members and the media resulted in Will Gannon, chair of Exeter Golf and Country Club, appearing on the 6pm ITV West Country news bulletin, forming part of widespread coverage by media including the Exeter Express and Echo (in print and online), Western Morning News, Mid Devon Star, South West Business Insider, thisisthewestcountry.co.uk, theexeterdaily.co.uk, Radio Exe online and National Club Golfer.

Spirit offered the club strategic advice on how best to position the news, drafted a press release and letter to members, and sold in the story, ensuring the positive message about the deal securing the club’s long-term future came over loud and clear.

Our work with Exeter Golf and Country Club came thanks to a referral by leading property consultancy JLL, a long-established client of ours. JLL supported the club throughout the negotiations with Persimmon – so all in all it was a great team effort!

Will Gannon, chair of Exeter Golf and Country Club, said: “I am delighted with the strategic advice and support provided by Spirit both in 2013, when the issue regarding Great Woodcote Park arose, and also in 2015, when we were able to share the news that negotiations had reached a positive conclusion.”

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