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Bringing nature festival to life

The Festival of Nature returned this summer to Bristol and the West of England and brought in Spirit again to help promote its expanded range of events.

Its Wild Weekend is the UK’s biggest free celebration of the natural world with two days of free interactive activities and live entertainment, and this year the festival expanded to include events in Bath and Chew Valley.

With such a variety of festivals taking place across Bristol throughout the summer, the amount of editorial space for previews can be limited, so Spirit decided to focus on gaining strong feature coverage by expanding on the themes and events of the festival.

Spirit pitched this content at a range of publications and helped by our strong contacts at regional magazines we were able to secure features in Clifton Life, Bristol Magazine, Bath Life, Shipshape Magazine and the Bristol Post.

We also secured good online coverage, securing a ‘Bristol Top 5’ slot for festival director Savita Custead and preview on Bristol Culture, as well as a feature on Guide2Bristol. The festival was also featured regularly on BBC Radio Bristol and appeared on BBC Points West and ITV West.

Both the Festival of Nature Wild Weekend and the wider events were a real success this year, being extremely well attended. Community events will continue throughout the summer so visit www.festivalofnature.org for a full listing and more information.

Image credit: Jon Craig Photography

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