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Spirit puts building blocks in place for effective sponsorship

When T H White secured a sponsorship deal with the Chartered Institute of Architectural Technologists (CIAT), the renewable energy specialist turned to Spirit to help make the most of the opportunity.

Wiltshire-based T H White was the main sponsor for the institute’s 50th anniversary regional celebration – and was keen to maximise opportunities to get in front of potential customers.

Our approach was two-pronged: to deliver an event that was engaging and thought-provoking to create a memorable experience for guests; and to ensure T H White had a prominent presence throughout.

As well as managing the event in collaboration with CIAT, including the handling of suppliers ranging from the band to the photographer, Spirit sought to throw a spotlight on innovation in architecture by injecting points of interest throughout the event to generate discussion among guests.

We worked with T H White to create a ‘technology zone’ showcasing a range of technologies including a revolutionary battery that stores electricity generated from solar panels, brought to the event by T H White in partnership with the solar energy division of Austrian technology company Fronius.

Spirit also suggested opening up a wildlife exhibition that was taking place at the venue to guests to add a new dimension to the event, which took place at the M Shed in Bristol, in the year the city is holding the title of European Green Capital.

To give T H White a high profile at the event, we worked with the company to develop eye-catching marketing literature, contributions to a revolving digital display and other promotional material.

We also secured a speaking slot for Alex Lockton, energy, fire and security general manager at the company, who told the audience about the next generation technology that would soon be hitting the industry and shaping building design in years to come.

The event acted as a launchpad for T H White’s newly combined energy, fire and security divisions which provide its customers with a complete range of products that help create energy efficient, safe and secure buildings.

More than 140 people attended the event and the feedback T H White received was very positive.

Alex Lockton said: “Spirit PR provided us with invaluable support on this project, helping T H White to make the most of its sponsorship agreement with CIAT. The team brought to the table creative and intelligent ideas combined with a high level of efficiency and enthusiasm which helped make the event a success.”

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