In today’s competitive world, it is more important than ever that Bristol and Bath’s economic assets – such as its thriving tech sector – maintain a high profile nationally and beyond.
So we jumped at the opportunity to work with inward investment agency Invest Bristol & Bath in spreading the word about the region’s vibrant hub of technological innovation.
And we went on to secure coverage with leading outlets such as Forbes, Tech City News, Bloomberg Businessweek and BBC Business Online.
So, how did we do it? Our work in forging a successful relationship with national think tank Centre for Cities was integral to our success on this brief.
In anticipation of an influential new report by Centre for Cities and McKinsey & Co, we developed a range of press materials showing Bristol & Bath’s tech hub was to be singled out as “globally significant” and “high growth”.
We drew on Bristol and Bath’s latest tech news – including announcements by the likes of Huawei, Somo and JUST EAT that they planned to invest in the region – and incorporated interview opportunities with key commentators including Invest Bristol & Bath, Bristol & Bath Science Park and Aardman Animations.
The report was due out on the day of Silicon Gorge, a ‘Dragons’ Den-style’ event at the Engine Shed in Bristol, where regional tech companies pitched to national investors. We tied the event into the wider story, adding further colour to our pitch to journalists.
This approach ensured that reporters had a range of quality content to run, and resulted in plenty of positive coverage.
Liz Humphries, marketing manager at Invest Bristol & Bath, says:
“Spirit is passionate about and committed to implementing highly effective, intelligent and bespoke PR campaigns. In particular, we are impressed by their attention to detail, their expert knowledge in our key sectors and their strategic approach. In a short space of time, Spirit has produced excellent results.”
We’re looking forward to continuing to work with Invest Bristol & Bath in banging the drum for the region’s tech sector and its many other economic strengths.