We’ve been working closely with tobacco reduction organisation Smokefree South West to launch a campaign to combat the illegal tobacco trade in the region.
The Tackling Illegal Tobacco Campaign aims to raise awareness of the dangers of illegal tobacco which is known to encourage criminals into communities. It is a key route to young people taking up smoking as it is sold at pocket money prices.
News stories are always more appealing to broadcast media if there is a strong visual element, so we invited the press to cover illegal tobacco raids in Swindon to create a story that had a strong news angle and really powerful images.
BBC Points West, ITV West & West County, BBC Radio Wiltshire, Heart West Country and the Swindon Advertiser all attended the raids and covered the story extensively.
As Smokefree South West is commissioned by local authorities across the region, we were also asked to generate coverage in each local area. Having previously worked with the organisation on a variety of projects, we knew that it was essential to include localised statistics, so we dug deep into a recent report to unearth some strong facts and figures which made it relevant to local newspapers and radio stations across the South West.
The campaign has so far generated coverage across all regional broadcast media, as well as BBC Radio Bristol, BBC Radio Devon, Jack & The Breeze, Pirate FM, the Bristol Post, the Bath Chronicle, the Gloucestershire Gazette and the Plymouth Herald, helping to raise awareness about this important issue across the region
The Tackling Illegal Tobacco Campaign will last for the next six weeks so keep an eye out for more coverage later this summer.
For more information on the campaign click here.