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The icing on the cake for SS Great Britain

From daredevil acrobatics to international cricket history, Spirit PR supported the SS Great Britain to promote their summer programme this year.

Whilst Brunel’s great ocean liner is famous for its engineering and maritime firsts, its role in international cricket – transporting the first ever All England eleven to Australia in 1861 for the inaugural tour which coined the term ‘test cricket’ – is less well known.

Working with national news, features and sports desks we were delighted to secure features in The Telegraph and the Times about the on board cricket exhibition. But the icing on the cake was a live discussion about the ship’s summer cricket exhibition on BBC’s Test Match Special, after a pitch from Spirit of a sweeter kind.

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