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Venturing into the wild

This autumn, Spirit uncovered its wild side working on the world’s leading international natural history film festival, Wildscreen.

The festival celebrated its 30th anniversary this year and organisers wanted to increase its profile and reach in the industry but also to capture the imagination of the public with its new ‘Fringe Festival’.

Spirit worked with the team at Wildscreen to develop new creative ideas and initiatives that would broaden awareness and participation in the festival. We set up media partnerships with key trade publications, Broadcast and Realscreen; sold in features using case studies of the shortlisted award entrants and worked with national picture desks to set up online image galleries on The Guardian, Times and Telegraph websites.

Regionally, we raised the profile of Wildscreen to encourage attendance at the Fringe events and raise awareness of the calibre of natural history filmmaking in the city. Interviews, features and articles appeared on BBC Points West, ITV West, BBC Radio Bristol, in The Post, and regional magazines.

In total over 75 items of coverage were generated both in the UK and internationally, achieving 20 million ‘Opportunities to See’. A record number of delegates attended the main Wildscreen Festival and the Fringe events sold out.

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